Building The Brand

About the show

Each episode visits a factory of a different brand which manufactures some of the world's most iconic products.

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Upcoming episodes

Sep 20th
900p

Apache Attack Helicopters

In this episode of Building the Brand we follow the production one of the most lethal and effective of all military helicopters, the AH64D – Apache Longbow. Nicknamed – the Angel of Death, it’s a flying tank capable of silently hugging the ground and creeping up on the enemy. Relying on the element of surprise, and delivering a lethal payload of weapons: 1,200 high calibre bullets, 16 self guided missiles and 38 explosion-tipped rockets, and it’s good, at its job. To build such a powerful and technologically advanced machine takes a 186,000 square meters of factory space, and a lot of skill and patience – for every Apache is painstakingly and laboriously assembled, by hand.
Sep 20th
1000p

Rolls Royce

There is one car on the road that truly epitomizes luxury and supreme engineering…the Rolls Royce. They’re all made in one modern factory in the English countryside. We follow the latest models as they’re meticulously hand crafted, employing the very finest paint…wood… and leather work.
Sep 20th
1100p

Jack Daniels

In this episode of Building the Brand we follow the production of one America’s oldest and most revered products. From a small town in Tennessee this unique brand sells in stores and bars across the world. This is the extraordinary story of Jack Daniels.
Sep 21st
1200a

John Deere

In this episode of Building the Brand we follow the production one of the most important pieces of agricultural equipment ever built, the John Deere Combine Harvester.